Rock-A-Feller Cigars

2019 ICPCR Project Details

Brand owner, Kevin Schweitzer, wanted to show off his line of premium hand-rolled cigars at the trade show for International Premium Cigar & Pipe Retailers Association (ICPCR) with an email campaign & social media splash to boost the attendance at his booth. The solution I came up with was old style movie posters with himself & his sales team in the starring roles. The campaign was extremely successful. His booth was located at the back of the show, hidden behind other booths with larger walls blocking the view to his booth. Despite this issue, he had a 250% increase in attendance & over a 500% increase in orders taken at the show.

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